Chrysler Corporation wanted to sell its Jeeps in Japan.The car was priced in U.S.dollars at about $19,000,but when it reached the Japanese car showrooms,its price was over 3,100,000 Japanese yen,and the Japanese could not afford to buy it.Its price was set without regard for the:

Question

Quizplus · Accepted Answer

The price of the Jeep was not adjusted to account for the currency exchange rate, which led to an inflated price in yen that the Japanese market could not afford.

Chrysler Corporation Wanted to Sell Its Jeeps in Japan