Hindustan Lever's initiative in India to provide start-up loans to women to buy stocks of products to sell to local villagers because it realized it could not sell to the rural poor in India unless it found ways to distribute its products such as soap,shampoos,and laundry detergents is an example of:

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The initiative taken by Hindustan Lever in India to provide start-up loans to women in rural areas for buying stocks of products to sell to local villagers is an example of microfinance. Microfinance is the provision of small loans and other financial services to individuals who lack access to traditional banking services. This initiative helped Hindustan Lever to find ways to distribute its products in rural areas and at the same time provided economic opportunities for women.

Hindustan Lever's Initiative in India to Provide Start-Up Loans to Women