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Direct Investment in International Marketing Means

Question 174

Multiple Choice

Direct investment in international marketing means:


A) offering the right to a trademark, patent, trade secret, or similarly valued items of intellectual property in return for a royalty or fee.
B) contracting with a foreign firm to manufacture products according to certain specifications.
C) when a foreign company and a local firm invest together to create a local business.
D) a domestic firm actually investing in and owning a foreign subsidiary or division.

Correct Answer:

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