Figure: 7-6
-According to Figure 7-6,cell "C" refers to which type of product and promotion strategy?

Question

Figure: 7-6 
-According to Figure 7-6,cell "C" refers to which type of product and promotion strategy?

Quizplus · Accepted Answer

Cell "C" refers to Communication adaptation strategy, where the promotion strategy is changed or adapted to fit the cultural, social, or linguistic norms of the target market, while the product remains unchanged. This approach acknowledges that the product may be well suited for a global market, but the means of communicating its value and benefits may need customization.

Figure: 7-6 -According to Figure 7-6,cell "C" Refers to Which Type of Which