Which of the following statements is true regarding organizational versus consumer buying decisions?

Question

Quizplus · Accepted Answer

Reciprocal arrangements, also known as reciprocity, refers to the practice of organizations buying from suppliers who also buy from them. This is a common practice in organizational buying but not in consumer buying decisions. The other options are false; perceived risk is generally higher in organizational buying, more organizational buying decisions are typically higher in involvement, and lifestyle factors are typically not as influential in organizational buying decisions.

Which of the Following Statements Is True Regarding Organizational Versus