Organizations face three kinds of specific buying situations.They are new buy,straight rebuy,and modified rebuy.Collectively,these situations are called:

Question

Quizplus · Accepted Answer

These situations are called buy classes, which refer to the three types of buying scenarios that organizations may face when making purchasing decisions. Industrial buying behavior and reseller buying behavior are broader concepts that encompass multiple aspects of buying behavior. Purchasing classes are not a recognized term in this context.

Organizations Face Three Kinds of Specific Buying Situations