The maintenance crew chief told the head of the hotel housekeeping staff,"Call Ralph at Bright Ideas,we need another case of his light bulbs." This would be an example of a:

Question

Quizplus · Accepted Answer

The maintenance crew chief already has experience with and knowledge of the product, so he is making a straight rebuy. This means that he is making a routine, low-risk purchase of a product that has been purchased before, without much consideration of other options or suppliers.

The Maintenance Crew Chief Told the Head of the Hotel