Mark manages a small family-owned amusement park.He believes the park can increase its profits if its owners will buy three food concession trailers.He has contacted three dealers of such trailers,which come fully customized to user specifications,and has determined Century Industries has the best price.He will present his research to the family tomorrow.In which buying centre roles is Mark acting?

Question

Quizplus · Accepted Answer

Mark is acting as an influencer because he is providing information and recommendations to the family, who will ultimately make the decision. He is also acting as a gatekeeper because he is controlling the flow of information to the family. Finally, he is acting as a decider because he will be making the final decision on which trailers to purchase.

Mark Manages a Small Family-Owned Amusement Park