A buying situation affects buying centre tendencies in different ways.If there are few people involved,the problem definition is well-defined,and the time required for a decision is short,the buying situation which is most likely a:

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A straight or modified rebuy is the most likely buying situation when there are few people involved, a well-defined problem definition, and a short time required for a decision. In a straight rebuy, the customer reorders a product without any modifications, while in a modified rebuy, the customer may make some adjustments to the order or consider new suppliers before reordering. A conditional rebuy and make-buy typically involve more complex decision-making processes and may require input from more people in the buying centre.

A Buying Situation Affects Buying Centre Tendencies in Different Ways