One of your classmates consistently showed up to class late,finally your Professor,Stephen,asked the student what the issue was.When the marketing student said,"It's really hard for me to get to class on time without a car," she was entering which stage of the consumer decision process?
A)purchase decision
B)alternative evaluation
C)information search
D)problem recognition

Question

Quizplus · Accepted Answer

The student recognizing the problem of not having a car to get to class on time is an example of problem recognition, which is the first stage of the consumer decision process.

One of Your Classmates Consistently Showed Up to Class Late,finally