Fred is an avid comic book reader and has decided to purchase a comic book for his best friend.Since the two friends enjoy the same types of comics,Fred will know exactly which comic his friend would like.When Fred was scanning his memory for various comic book options,he was engaged in:
A)problem recognition.
B)an internal search.
C)an external search.
D)a purchase task.

Question

Quizplus · Accepted Answer

An internal search occurs when a consumer uses their memory or past experiences to gather information about products to help arrive at a purchase decision. In this case, Fred is using his memory and knowledge of his best friend's preferences to select the perfect comic book for his friend. Therefore, Fred's action can be classified as an internal search.

Fred Is an Avid Comic Book Reader and Has Decided