After buying your new smartphone,you proceed through several stages that may include the feeling of post-purchase anxiety.This end-to-end process is referred as:
A)situational analysis sequence.
B)VALS inventory.
C)hierarchy of learning.
D)purchase decision process.

Question

Quizplus · Accepted Answer

The purchase decision process includes all the stages a consumer goes through when making a purchase decision, from problem recognition to post-purchase evaluation. This process includes the feeling of post-purchase anxiety that a consumer may experience after buying a new smartphone. Situational analysis sequence and VALS inventory are not related to the purchase decision process. Hierarchy of learning refers to the sequence of steps a consumer goes through to learn a new concept or product, but does not cover the entire buying process.

After Buying Your New Smartphone,you Proceed Through Several Stages That