Following on the 25^th Anniversary of the "Back to the Future

Following on the 25^th anniversary of the "Back to the Future" franchise,Nike has developed a new automatic lacing system for a range of high-top basketball shoes.Nike believes this new characteristic - promoted as quick tie - will make the new shoe a superior product.Due to increased costs of materials and production,the price will be about $150.Based on responses of people who have tried the new product,Nike is confident consumers will have a relatively favourable evaluation of the shoe.To have a favourable evaluation,consumers must first:

A) experience problem recognition.
B) consult a public source of information.
C) consult a personal source of information.
D) make a purchase decision.