You want to buy some instant rice,and you are in the mood for wild rice.The store you go to has two brands of instant rice: Uncle Bens and Minute Rice.Collectively,what is this group of instant rice brands called?
A)a value group
B)a consideration set
C)an evaluative criterion
D)an impulse set

Question

Quizplus · Accepted Answer

The group of instant rice brands that the person is considering is called a consideration set. This term refers to the group of brands that a consumer is actively considering for purchase. The other options (value group, evaluative criterion, impulse set) do not accurately describe the group of instant rice brands in this scenario.

You Want to Buy Some Instant Rice,and You Are in the Mood