Raul overheard one of his co-workers in a phone conversation say,"Thank you for taking my call so quickly.I'd like to order number 1284H,the All-Canadian Mary Hanks doll.Can I use the easy pay plan?" The co-worker was in which stage in the consumer purchase decision process?
A)problem recognition
B)alternative evaluation
C)information search
D)purchase decision

Question

Quizplus · Accepted Answer

The co-worker is in the purchase decision stage because they are placing an order and asking about the easy pay plan. The other stages, such as problem recognition and information search, would have occurred prior to this phone call. Alternative evaluation may or may not have occurred, but it is not evident in this situation.

Raul Overheard One of His Co-Workers in a Phone Conversation