Ruby is buying a new watch appropriate to her role as the newest vice president at her company.She was overheard telling a co-worker,"The Rolex has a great reputation,but the Tag just looks nicer." In which stage of the purchase decision process is Ruby?
A)problem recognition
B)information search
C)alternative evaluation
D)purchase decision

Question

Quizplus · Accepted Answer

Ruby is in the alternative evaluation stage, as she is considering two specific brands (Rolex and Tag) and is evaluating their respective reputations and appearance. She has already recognized a need for a new watch (stage A) and may have already conducted some information search (stage B), but she is currently evaluating her options before making a purchase decision (stage D).

Ruby Is Buying a New Watch Appropriate to Her Role