Which of the following statements about the purchase stage of the consumer purchase decision process is NOT true?
A)The purchase stage requires choosing from whom to buy.
B)The purchase stage includes deciding when to buy.
C)The purchase stage follows the alternative evaluation stage in the consumer purchase decision process.
D)The purchase stage involves gathering last minute information to aid in the decision about what to buy.

Question

Quizplus · Accepted Answer

The purchase stage does not typically involve gathering last minute information about what to buy, as this is usually done in the information search and alternative evaluation stages.

Which of the Following Statements About the Purchase Stage of the Consumer