When looking for a luxury car,you only consider Lexus,Mercedes,and BMW as acceptable brands to purchase from.These brands are known as your:
A)evaluative set.
B)evoked set.
C)aspiration group.
D)alternative selection group.

Question

Quizplus · Accepted Answer

The evoked set refers to the brands or products that come to a consumer's mind when they are considering making a purchase. In this case, the three brands Lexus, Mercedes, and BMW are the only ones that the consumer considers as acceptable for their luxury car purchase. Therefore, the evoked set is the most appropriate term to describe this situation.

When Looking for a Luxury Car,you Only Consider Lexus,Mercedes,and BMW