An example of a marketer-dominated source of information for an external information search is:
A)point-of-purchase displays.
B)Consumer Reports magazine.
C)consumer programs on talk radio stations.
D)friends and relatives.

Question

Quizplus · Accepted Answer

Point-of-purchase displays are created and controlled by marketers, making them a marketer-dominated source of information for an external information search. These displays are strategically placed to catch the attention of consumers and influence their decision-making process. Consumer Reports magazine would not be considered a marketer-dominated source because it is an independent, non-profit organization that conducts unbiased product reviews. Friends and relatives are also not considered marketer-dominated sources because they are personal connections that can provide subjective opinions. Consumer programs on talk radio stations may have a mix of marketer-dominated and non-marketer-dominated sources, depending on the topic and guests.

An Example of a Marketer-Dominated Source of Information for an External