The brands that you learn of during your information search become part of your:
A)consideration set
B)awareness set
C)thinking set
D)inert set

Question

Quizplus · Accepted Answer

The consideration set includes the brands that a consumer is actively considering for purchase. The information search helps the consumer to identify the brands that are most relevant to their needs and that they are most likely to consider purchasing.

The Brands That You Learn of During Your Information Search