More and more firms are monitoring social media sites to understand what is being said about their brands as a way to gauge what?
A)Customer satisfaction.
B)Warranty reviews.
C)Recommendations for new products.
D)Viral comments.

Question

Quizplus · Accepted Answer

Monitoring social media sites allows firms to gather feedback from customers and understand their level of satisfaction or dissatisfaction with the brand. This information can be used to improve customer service, address any issues, and ultimately increase customer satisfaction.

More and More Firms Are Monitoring Social Media Sites to Understand