Sometimes consumers skip one or more of the purchase-decision process stages because of their level of ___________.
A)involvement
B)aspiration
C)acculturative response
D)motivation

Question

Quizplus · Accepted Answer

The level of involvement refers to the level of perceived importance or personal relevance of a particular purchase. If the level of involvement is low, consumers may skip one or more stages in the decision-making process, such as information search or evaluation of alternatives.

Sometimes Consumers Skip One or More of the Purchase-Decision Process