Nick was happy with his newly purchased ultrabook computer.It had all the features he wanted,including wider screen,lightweight design,and a high-end graphics chip for playing games,and the $1200 price tag was reasonable.As he was taking the ultrabook out of the box,Nick noticed an advertisement in the local paper showing a similar ultrabook configuration for only $1100.Suddenly,Nick began to doubt his purchase decision - maybe he hadn't gotten such a good deal.He was experiencing:
A)buyer's uncertainty.
B)cognitive dissonance.
C)selective discord.
D)product dissonance.

Question

Quizplus · Accepted Answer

Nick is experiencing cognitive dissonance, which is the mental discomfort or stress experienced by someone who holds two or more contradictory beliefs or values. In this case, Nick had believed that he had made a good purchase decision but seeing the ad for a similar product at a lower price has created a discrepancy between his belief and the new evidence.

Nick Was Happy with His Newly Purchased Ultrabook Computer