Providing toll-free telephone numbers,offering liberalized return and refund policies,and engaging in staff training to handle complaints,answer questions,and record suggestions are examples of what firms do to address which stage of the consumer purchase decision process?:
A)The purchase decision.
B)The search for information.
C)The recognition of a need.
D)Post-purchase behaviour.

Question

Quizplus · Accepted Answer

These actions are aimed at addressing post-purchase behavior, which refers to the consumer's evaluation of the product after its purchase. Toll-free telephone numbers are provided to facilitate communication between the customer and the company, liberalized return and refund policies are put in place to provide customers with the option to return or exchange a product if they are not satisfied, and staff training helps to handle complaints, answer questions, and record suggestions. All of these actions are aimed at ensuring a positive post-purchase experience for the customer.

Providing Toll-Free Telephone Numbers,offering Liberalized Return and Refund Policies,and Engaging