Sarah wants to purchase a new iPad.She is unsure about what peripherals she will need.As a result,she has begun asking for advice from friends and relatives.In addition,she has talked to several consumer electronics salespeople and has looked at the Apple website.Sarah is engaging in:
A)problem recognition.
B)an internal search.
C)an external search.
D)a purchase task.

Question

Quizplus · Accepted Answer

Sarah is actively gathering information and advice from outside sources, such as friends, family, salespeople and the Apple website, in order to make an informed decision about what peripherals she may need when purchasing a new iPad. Therefore, she is engaging in an external search.

Sarah Wants to Purchase a New IPad