Consideration set is a term that means the same as:
A)contemplation set
B)awareness set
C)evoked set
D)inert set

Question

Quizplus · Accepted Answer

Consideration set is a term used in marketing to describe the subset of brands that a consumer evaluates when making a purchase decision. This is synonymous with the evoked set, which refers to a group of brands that come to mind when a consumer thinks about a particular product category. The other options, contemplation set, awareness set, and inert set, are not commonly used terms in marketing and do not have the same meaning as consideration set.

Consideration Set Is a Term That Means the Same As