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Factors,such as the Store Atmosphere,pleasantness of the Shopping Experience,salesperson Persuasiveness,time

Question 21

Multiple Choice

Factors,such as the store atmosphere,pleasantness of the shopping experience,salesperson persuasiveness,time pressure,and financial circumstances tend to have the biggest influence on which stage of the consumer purchase decision process?


A) Whether a purchase decision is made or postponed.
B) The search for information.
C) The recognition of a need.
D) Post-purchase assessment of any purchase anxiety.

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