When you set out to buy a Blu-ray player for yourself,factors you might consider before purchase,which represent both the objective attributes of a brand and the subjective ones you use to compare different products and brands,are called
A)hot buttons
B)informational alternatives
C)evaluative criteria
D)buying decision-makers

Question

Quizplus · Accepted Answer

The factors that a buyer considers before purchasing a product are known as evaluative criteria. These criteria can be both objective and subjective and are used to compare different products and brands. Therefore, option C is the correct answer. Hot buttons refer to specific features that a buyer may be particularly interested in, whereas informational alternatives are options available to the buyer for gathering information. Buying decision-makers are the individuals who make the final decision to purchase a product, which is not solely related to the evaluative criteria.

When You Set Out to Buy a Blu-Ray Player for Yourself,factors