When Rita decided to buy a radio as a wedding present,she wanted to buy a brand name radio that was waterproof,looked nice,and was designed to be mounted in a shower.What did Rita use during the alternative evaluation stage of the purchase decision process?

Question

Quizplus · Accepted Answer

During the alternative evaluation stage, consumers use evaluative criteria to assess the available options and make a decision. This involves comparing different products or brands based on certain attributes or characteristics that are important to the consumer. In Rita's case, her evaluative criteria included brand name, waterproofness, appearance, and suitability for shower mounting.

When Rita Decided to Buy a Radio as a Wedding