Maria has just told her supervisor,"I'm so glad I bought the Apple iPhone 5 phone rather than those other models I was looking at.I have really enjoyed the fact that its iTunes service gives me an always-on music connection.I haven't seen another phone with that feature." Which stage of the consumer purchase decision process is demonstrated by Maria's conversation?

Question

Quizplus · Accepted Answer

Maria is discussing her satisfaction with her purchase, indicating post-purchase behaviour. She is not identifying a problem or conducting further information search, and she has already made her purchase decision.

Maria Has Just Told Her Supervisor,"I'm So Glad I Bought