The purchase task,social surroundings,physical surroundings,temporal effects,and antecedent states are all examples of:
A)marketing mix influences.
B)psychological influences.
C)situational influences.
D)sociocultural influences.

Question

Quizplus · Accepted Answer

The purchase task, social surroundings, physical surroundings, temporal effects, and antecedent states are all examples of situational influences on consumer behavior. Situational influences refer to the external factors that affect a consumer's purchasing decision at the time of the purchase. These factors can include the purchase task or reason for the purchase, the social setting or people surrounding the consumer, the physical environment or location of the purchase, the time or temporal factors affecting the purchase, and the consumer's current mood or antecedent states.

The Purchase Task,social Surroundings,physical Surroundings,temporal Effects,and Antecedent States Are All