Five situational influences have an impact on a consumer's purchase decision process which are the purchase task,social surroundings,physical surroundings,temporal effects,and:
A)frame of mind.
B)antecedent states.
C)dependent variables.
D)independent variables.

Question

Quizplus · Accepted Answer

Antecedent states refer to the consumer's moods, attitudes, and emotional states that may influence their purchase decision. Therefore, antecedent states are the fifth situational influence that affect a consumer's purchase decision along with the purchase task, social surroundings, physical surroundings, and temporal effects.

Five Situational Influences Have an Impact on a Consumer's Purchase