The purchase of a bottle of water is a low-involvement purchase.How can a marketer convince people to buy Dasani instead of one of the numerous other brands displayed on retailers' shelves?
A)Make good use of Dasani stock-outs.
B)Make the purchase decision high involvement.
C)Offer coupons for Dasani bottled water.
D)Convince retailers to only offer Dasani water.

Question

Quizplus · Accepted Answer

By offering coupons for Dasani bottled water, the marketer can provide an incentive for consumers to choose Dasani over other brands. This can increase the perceived value of Dasani and encourage consumers to make a purchasing decision in favor of Dasani. Additionally, coupons provide a feeling of savings for consumers which may be an attractive proposition to consumers due to the low-involvement of the product.

The Purchase of a Bottle of Water Is a Low-Involvement