Which of the following choices is NOT an example of situational influences affecting the purchase decision process?
A)The reason for engaging in the decision in the first place.
B)Social surroundings, including the other people present when a purchase decision is made.
C)Decor, music, and crowding in retail stores.
D)The golf club to which you belong.

Question

Quizplus · Accepted Answer

The golf club to which you belong is not an example of situational influences affecting the purchase decision process. It is a personal factor or characteristic of the individual, rather than an external factor affecting the decision-making environment.

Which of the Following Choices Is NOT an Example of Situational