Suppose a soft drink company sponsored a made-for-television movie with the understanding that subliminal images of its product logo would be interspersed throughout the program.Which of the following is the strongest argument that such a marketing strategy would be unethical?
A)Soft drinks can cause tooth decay.
B)The images of the product logo might interfere with the plot and impact of the movie.
C)The soft drink company would be attempting to influence the behaviour of the consumers in a manner the consumers might object to if they were aware of what was occurring.
D)The soft drink company may not have paid a fair price to have the images of its logo placed in the movie.

Question

Quizplus · Accepted Answer

The strongest argument against this marketing strategy is that the soft drink company would be attempting to influence the behavior of consumers in a sneaky or deceitful way, which could be seen as unethical. Consumers might object if they were made aware of the subliminal images. Choices A and D are not directly related to the ethics of the marketing strategy, and choice B is a weaker argument than choice C.

Suppose a Soft Drink Company Sponsored a Made-For-Television Movie with the Understanding