Retailers can reduce problems associated with selective retention by:
A)hiring well-known celebrities to sponsor their products.
B)using a more convoluted store layout.
C)providing brochures for consumers to take home.
D)adopting advertising campaigns that use bright colours and/or snappy background music.

Question

Quizplus · Accepted Answer

Providing brochures for consumers to take home can help retailers reduce problems associated with selective retention by allowing customers to review information about products and services at their own pace and with more attention to detail. This way, customers are less likely to forget or selectively retain information they may have missed during their store visit. Hiring celebrities, using a convoluted store layout, or using bright colours and/or snappy background music may attract customers, but it does not necessarily address the issue of selective retention.

Retailers Can Reduce Problems Associated with Selective Retention By