The tendency to pay attention to messages consistent with one's attitudes and beliefs and to ignore messages that are inconsistent is called:
A)selective retention.
B)selective comprehension.
C)selective exposure.
D)selective perception.

Question

Quizplus · Accepted Answer

Selective exposure is the tendency to seek out or pay attention to messages that are consistent with one's attitudes and beliefs while ignoring messages that are inconsistent. Selective retention refers to the tendency to remember messages that are consistent with one's beliefs and attitudes. Selective perception refers to the tendency to interpret messages in a way that is consistent with one's attitudes and beliefs. Selective comprehension is not a widely recognized term in communication research, but it may refer to the tendency to understand messages in a way that is consistent with one's attitudes and beliefs.

The Tendency to Pay Attention to Messages Consistent with One's