The anxiety felt because the consumer cannot anticipate the outcomes of a purchase but believes there may be a negative consequence associated with making the wrong purchase decision is called:
A)a negative antecedent.
B)perceived risk.
C)temporal uncertainty.
D)spatial uncertainty.

Question

Quizplus · Accepted Answer

The description given matches the concept of perceived risk. Perceived risk arises due to uncertainty and the potential outcomes of a purchase decision, leading to anxiety about making the wrong decision.

The Anxiety Felt Because the Consumer Cannot Anticipate the Outcomes