Beth gives Megan $10 allowance a week.Then Megan is taken shopping to select what she wants to buy.If the item desired costs more than $10,Megan's mother suggests she save her money until she has enough to pay for the desired item.When Megan purchases the item,she is allowed to make her own selection,pay for it herself,and engage in interaction necessary with the sales clerk.In this way,Megan's mother encourages the development of:
A)consumer acclamation.
B)consumer socialization.
C)consumer enculturation.
D)purchasing socialization.

Question

Quizplus · Accepted Answer

The scenario describes how Megan is being socialized into the skills, knowledge, and norms of being a consumer. Her mother gives her an allowance and takes her shopping to help her make decisions about how to spend her money. This process develops Megan's consumer socialization, which is the way in which people learn how to be consumers in a particular society.

Beth Gives Megan $10 Allowance a Week