The five roles of individual family members in the purchase process of family decision making are:
A)membership group, aspiration group, opinion leader, decision maker, and user.
B)sustainer, experiential, belonger, emulator, and achiever.
C)opinion leader, influencer, decision maker, purchaser, and user.
D)information gatherer, influencer, decision maker, purchaser, and user.

Question

Quizplus · Accepted Answer

The five roles in family decision making are information gatherer, influencer, decision maker, purchaser, and user, which describe the different contributions family members make in the purchasing process.

The Five Roles of Individual Family Members in the Purchase