An example of a marketer-dominated source of information for an external information search is:
A)salespeople.
B)Consumer Reports magazine.
C)consumer programs on talk radio stations.
D)friends and relatives.

Question

Quizplus · Accepted Answer

Salespeople are typically employed by companies to promote their products and services, making them a marketer-dominated source of information. They are trained to highlight the positive aspects of their company's offerings and downplay any negatives or limitations.

An Example of a Marketer-Dominated Source of Information for an External