A consumer is looking to purchase a new laptop and is considering a product only from Apple,Samsung,Dell,and Acer.These brands are known as the consumer's _______.
A)evaluative set
B)evolved set
C)consideration set
D)alternative selection group

Question

Quizplus · Accepted Answer

The consideration set is the group of brands or products that a consumer considers when making a purchase decision. In this scenario, the consumer is considering only four brands for a new laptop, which makes up their consideration set. The other answer choices do not accurately describe the concept being discussed.

A Consumer Is Looking to Purchase a New Laptop and Is