Procter & Gamble recently charged that competitors photographed its plants and product lines,stole a sample of its cookie dough and infiltrated a confidential sales presentation to learn about its technology,recipe and marketing plan.The competitors paid Procter & Gamble $120 million after a lengthy dispute.This is an example of:

Question

Quizplus · Accepted Answer

The situation described involves competitors engaging in economic espionage by stealing proprietary information and trade secrets from Procter & Gamble. Bribes, customer service, and target marketing are not the focus of the situation.

Procter & Gamble Recently Charged That Competitors Photographed Its Plants