Which generational cohort is the Samsung ad in TB Figure 2 below most likely trying to reach? TB Figure: 2
A)Generation X
B)Baby boomers
C)Generation Y
D)The baby bust generation

Question

Which generational cohort is the Samsung ad in TB Figure 2 below most likely trying to reach? TB Figure: 2 
A)Generation X 
B)Baby boomers 
C)Generation Y 
D)The baby bust generation

Quizplus · Accepted Answer

The Samsung ad in TB Figure 2 is most likely trying to reach Generation Y or Millennials. This is because the ad shows a young, hipster-looking girl taking a selfie with a Samsung smartphone. Generation Y is known for their love of technology and social media, making this ad appealing to them. The ad does not feature any older individuals or reference nostalgia, which would make it more likely to be targeting Baby Boomers or Generation X. The Baby Bust Generation (also known as Generation Jones) is a smaller demographic group born between 1955-1964, and they would be around 55-65 years old now - the ad is not likely targeting them either.

Which Generational Cohort Is the Samsung Ad in TB Figure