Toyota Canada recently developing a spin-off company to develop and market a new brand of vehicles called Scion to appeal to the Generation Y group,while still marketing their traditional brands,such as the Toyota Camry,to the baby boomers is an example of:
A)age cohort marketing.
B)generational marketing.
C)chronological automobile marketing.
D)ageist marketing.

Question

Quizplus · Accepted Answer

This is an example of generational marketing, as Toyota is targeting a specific generation (Generation Y) with their new brand of vehicles (Scion). They are also still marketing their traditional brands to baby boomers, showing that they are utilizing generational marketing strategies to appeal to different age groups.

Toyota Canada Recently Developing a Spin-Off Company to Develop and Market