John wants to buy WWE SmackDown vs.Raw,a new video game marketed for the Xbox 360,a Microsoft and WWE joint venture.The game costs $65 and will only play on an Xbox 360 game console,which will cost him about $450.If he commits to buying the Xbox,it is unlikely he will buy anything but Xbox games due to:

Question

Quizplus · Accepted Answer

Switching costs are the costs a consumer incurs when they switch from one product or brand to another. In this case, John would incur switching costs if he chose to buy a different video game console after purchasing the Xbox 360. Since he has already committed to buying the Xbox, it is unlikely that he will want to incur any additional costs by switching to a different console. Therefore, the most appropriate answer is C) switching costs.

John Wants to Buy WWE SmackDown Vs