In 1998,F.Hoffman-LaRoche Ltd.and BASF AG,two international pharmaceutical companies,were ordered to pay $725 million in fines for plotting to raise and fix prices of vitamins used in virtually every home in the U.S.This is an example of how _____ forces affect the marketing environment.

Question

Quizplus · Accepted Answer

The fact that two international pharmaceutical companies were fined for price fixing shows that regulatory forces, such as government laws and regulations, can significantly impact the marketing environment.

In 1998,FHoffman-LaRoche Ltd