Which of the following statements about quality as a competitive advantage is true?
A)The only way to create a competitive advantage is by improving quality.
B)To be successful, a competitive advantage does not have to be unique.
C)An innovation can be a source of a competitive advantage.
D)A company must ignore costs when establishing a competitive advantage.

Question

Quizplus · Accepted Answer

Quality is not the only way to create a competitive advantage. Innovation can also serve as a source of competitive advantage. Additionally, a competitive advantage does not have to be unique to be successful. However, ignoring costs when establishing a competitive advantage is not a sustainable strategy for a company.

Which of the Following Statements About Quality as a Competitive