When General Mills introduced Frosted Cheerios,it wanted to launch the product in half the time taken by any cereal manufacturer to launch a new cereal.General Mills created a team that studied the successful product launch of other companies' cereals to determine what went well and what did not.To learn these lessons from other cereal launches,General Mills used:
A)product emulation.
B)research mimicry.
C)benchmarking.
D)reverse engineering.

Question

Quizplus · Accepted Answer

General Mills used benchmarking to learn from the successful product launches of other companies' cereals. Benchmarking is the process of comparing one's business processes and performance metrics to industry bests or best practices from other industries.

When General Mills Introduced Frosted Cheerios,it Wanted to Launch the Product