In the Boston Consulting Group (BCG)model for analysis of a firm's strategic business units,or SBUs,the horizontal axis reflects the:
A)national forecast.
B)business portfolio in dollars.
C)market segment size.
D)relative market share.

Question

Quizplus · Accepted Answer

The horizontal axis in the BCG model reflects the relative market share of each SBU, which is calculated by dividing the SBU's market share by the market share of the largest competitor in the same market. This helps to determine each SBU's position in the market and its potential for growth or decline.

In the Boston Consulting Group (BCG)model for Analysis of a Firm's